Biofreeze Pain Relieving Gel applied from a  pump bottle affords the opportunity to create a more thorough application by massaging the effected area during application. Through massage the patient benefits from an increased blood flow and warming of the region at the cellular level for better absorption of the Biofreeze Pain Relieving Gel. This hands on application also reinforces patient touch which has been shown to be very important in the healing cycle. If the Health Care Professional is working a joint area this allows for working with ROM movement during application.